Collaboration to Simplify and Enhance the Home Restoration Process for Consumers

Released on: January 14, 2008, 12:56 pm

Press Release Author: The Housekeeping Channel

Industry: Consumer Services

Press Release Summary: The Housekeeping Channel has teamed with the Institute of
Inspection, Cleaning and Restoration Certification to provide consumers home care
advice and easier access to certified home restoration firms.

Press Release Body: BOISE - January 14, 2008 - The Housekeeping Channel has
announced it is collaborating with the Institute of Inspection, Cleaning and
Restoration Certification (IICRC) to help consumers with home cleaning and
restoration needs. Effective immediately, consumers seeking restoration expertise
and resources can access the IICRC's list of certified firms and technicians
directly from The Housekeeping Channel site (www.housekeepingchannel.com).

More than 4,600 firms and 42,000 technicians in 33 countries have been certified by
IICRC to help consumers tackle a wide range of cleaning, restoration and inspection
challenges, including: carpet cleaning, oriental rug care, upholstery care, smoke
removal, odor elimination, mold remediation and cleaning for health and allergy
prevention.

The Housekeeping Channel site will also offer home restoration tips and information
from the IICRC.

"Our goal is to provide consumers with valuable information and the support needed
to handle specific home restoration projects," said IICRC President Ruth Travis.
"The partnership with The Housekeeping Channel allows us to reach a larger audience
of consumers about important professional cleaning, restoration and inspection
topics. This information ranges from proper methods of maintaining flooring and
upholstery to ridding a home of mold contamination and properly restoring a home
damaged by smoke, water or fire. In addition, the partnership enables us to fulfill
our duty as a standard-setting and certification organization by leading homeowners
to qualified, trained and certified professionals who will provide quality service."

Allen P. Rathey, president of The Housekeeping Channel, said that The Housekeeping
Channel is pleased to partner with IICRC because of the exceptional depth of
expertise it offers. "This information will expand the resources available on our
site for consumers seeking expert help to clean, restore and maintain their homes.
It also furthers our mission to ensure a safer, healthier indoor environment," said
Rathey.

To access the data, consumers will find the IICRC logo and a link to the IICRC Web
site on content pages throughout the Housekeeping Channel site
(www.housekeepingchannel.com). IICRC tips and information will be featured on The
Housekeeping Channel home page, as well as subsequent content pages.

About The Housekeeping Channel
The Housekeeping Channel (www.housekeepingchannel.com) strives to be the Web's most
comprehensive storehouse of information and resources to help households everywhere
achieve a cleaner, more organized and healthier indoor environment. The site
provides how-to tutorials, plus news and reviews regarding the latest innovations
from the cleaning products industry to improve the home environment. Resources
include time-saving systems, tools and motivation for keeping a better house at the
click of a mouse. More than 50,000 monthly visitors rely on the Housekeeping
Channel site for home care information.

About IICRC
The Institute of Inspection, Cleaning, and Restoration Certification (IICRC) is a
non-profit certifying body for the floor and carpet cleaning, upholstery cleaning
and disaster restoration industry. Organized in 1972, the IICRC currently represents
more than 5200 Certified Firms and more than 42,000 Certified Technicians in 33
countries. The IICRC sets consensus standards for inspection, cleaning and disaster
restoration. Locate IICRC-Certified Firms at www.certifiedcleaners.org.


Web Site: http://www.housekeepingchannel.com

Contact Details: Kayleigh Fitch
Sweeney
440.333.0001 ext. 105
kayleigh@sweeneypr.com

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